AI & Automation

Lead Routing & CRM Automation

An automated pipeline that routes, enriches, and assigns inbound leads instantly — cutting response time from 4 hours to 2 minutes.

The Problem

Before RBiX

Elevate Growth Partners' sales team was drowning in manual lead assignment. Inbound leads sat in a shared inbox for hours before anyone triaged them, and the CRM, ad platforms, and outreach tools it depended on weren't in sync with each other.

By the time a rep actually called a lead, a competitor had often already responded.

What We Built

The system

An n8n-based automation pipeline that captures leads the moment they arrive, enriches them with firmographic data, scores them, and routes them to the right rep automatically — no manual triage step.

The same pipeline keeps the CRM, ad platforms, and outreach sequencing in sync, so a lead's status is accurate everywhere at once instead of drifting across five disconnected tools.

The Result

What changed

Lead response time dropped from 4 hours to 2 minutes.

Conversion rates rose 30% in the first month as reps started reaching leads while they were still actively comparing options.

4hrs → 2minLead response time
+30%Conversion rate, first month

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